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Attack On The Ad-Man Analysis



Author: poem of A.S.J. Tessimond Type: poem Views: 11

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This trumpeter of nothingness, employed

To keep our reason dull and null and void.

This man of wind and froth and flux will sell

The wares of any who reward him well.

Praising whatever he is paid to praise,

He hunts for ever-newer, smarter ways

To make the gilt seen gold; the shoddy, silk;

To cheat us legally; to bluff and bilk

By methods which no jury can prevent

Because the law's not broken, only bent.



This mind for hire, this mental prostitute

Can tell the half-lie hardest to refute;

Knows how to hide an inconvenient fact

And when to leave a doubtful claim unbacked;

Manipulates the truth but not too much,

And if his patter needs the Human Touch,

Skillfully artless, artlessly naive,

Wears his convenient heart upon his sleeve.



He uses words that once were strong and fine,

Primal as sun and moon and bread and wine,

True, honourable, honoured, clear and keen,

And leaves them shabby, worn, diminished, mean.

He takes ideas and trains them to engage

In the long little wars big combines wage...

He keeps his logic loose, his feelings flimsy;

Turns eloquence to cant and wit to whimsy;

Trims language till it fits his clients, pattern

And style's a glossy tart or limping slattern.



He studies our defences, finds the cracks

And where the wall is weak or worn, attacks.

lie finds the fear that's deep, the wound that's tender,

And mastered, outmanouevered, we surrender.

We who have tried to choose accept his choice

And tired succumb to his untiring voice.

The dripping tap makes even granite soften

We trust the brand-name we have heard so often

And join the queue of sheep that flock to buy;

We fools who know our folly, you and I.





Submitted by Stephen Fryer






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